After baby boom fifty market mature redefine will

Description:We already have 'format fatigue', moving, in music for example, from vinyl to cassette, to CD and then finally losing interest. Over on BBC1, half the nation has been watching silver-haired folk fornicating on EastEnders, and suddenly, old - as in plus - is no longer deemed ugly, toothless, sexless, incontinent, senile, confused and helpless. Neil Jenner heads the London branch of the marketing firm Senioragency which focuses on the plus group. Youth rules, so ageism is rife. There is absolutely nothing in the world but youth! On average, the plus market has a 30 per cent higher disposable income than the unders - yet 90 per cent of all advertising is directed at the young. When will they be offered not a playpen and an invitation to relive their youth but a truer reflection of their many and varied selves?

Views: 4330 Date: 2018-08-11 Favorited: 42